Reparability, sustainability, durability have become key words in the products world. Authorities, NGOs and consumers want to have products' lifespan extended in an easy and cheap way, even when products present high technology. Consumers do not necessarily want to go to the manufacturer to get spare parts, want to choose where to repair their products and how, even when it relates to safety-related components. Once there is an issue, the brand manufacturer is however always the one whose liability is sought. But when is a product not anymore the initial product? When is the manufacturer not the manufacturer anymore? How far should manufacturers anticipate changes that can be done to their products?
